Joe Lim

Bio
I previously served as Founder and CEO of Floodify, a marketing tech company that distributed 2M+ short form videos for Universal Music Group, Warner Music Group, Sony Music Entertainment, and more.
I spent years as both a quantitative trader at IMC Trading, and full time rap artist, under the name O.T. Lotto. These experiences equipped me with the technical ability, and creative mind needed to build systems for large scale distribution.
My experience with modern social media marketing got me featured in New York Magazine, Billboard, Washington Post, The Guardian, The Atlantic, Financial Times, Haaretz, and more.
I'm now focused on helping a major media company bring distribution in-house.
Writing
It's ok to live the life they don't want to liveJune 14, 2026
Press

Social Media Feeds, Chaotic Good, and Clipping
New York Magazine
Music, Authenticity, and Chaotic Good
The Atlantic

Geese, Outcry, and Phoney Virality
The Guardian

The Hottest TikTok Marketing Strategy: Burner Pages
Billboard

On Music and Virality
Haaretz

AI Is Creating a Digital World of Fake Talent and Fame
Washington Post